01 Cofounder
Retention, designed to last.
Frosted is the ecommerce retention agency I co-founded to help ambitious brands compound customer value through lifecycle strategy and creative.
Founder / Operator / Builder
Building systems
that compound.
I’m Jason, cofounder of Frosted.co and founder of Source Wave. I build companies, software, and operating systems for modern work.
Currently building from Bali, Indonesia
The work
Two ways I build.
One is grounded in operating a real service business. The other is focused on creating the systems that come next.
02 Founder
Source Wave
Building for the agentic era.
Source Wave is the parent company I founded to build focused software for the next operating model. Its portfolio includes Fern and Axis.
From the field
Notes from the work.
Practical essays on autonomous agents, company systems, and what breaks when theory meets operations.
Long Horizon Tasks — The Real Way to Use AI Agents
Stop prompting your AI every 5 minutes. The real unlock is giving agents full autonomy over long-horizon tasks and letting them run.
Read essayModular Code — Why Your AI Agent Keeps Breaking Its Own Work
AI agents love stuffing everything into one file. Here's why that destroys your codebase and how to fix it before it's too late.
Read essayOperating thesis
Better companies start with better systems.
01
Operate close to reality.
The useful lessons come from running the work, not commenting from the sidelines.
02
Turn judgment into infrastructure.
The best process captures what experts know and makes it repeatable without making it rigid.
03
Build for compounding leverage.
People should spend their time on decisions that matter while systems carry the rest.
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